Are you planning to start your own retail business in India? If yes, fashion jewellery is one of the most exciting and profitable options to explore. With growing fashion awareness, social media influence, and budget-friendly choices, more and more people — especially women — are choosing imitation and artificial jewellery over traditional gold.

In this blog post, we’ll show you five powerful reasons why starting a fashion jewellery retail store is a smart move in today’s Indian market. We’ll also share real-life examples and simple illustrations to help you understand the opportunity better.

1. Rising Demand from Young Consumers

Fashion jewellery is in high demand, especially among women aged 15 to 35. It’s stylish, affordable, and perfect for daily wear, festivals, and special occasions.

📊 Market Size:
According to Statista, India’s fashion jewellery market was worth ₹34,000 crore in 2023, and it’s expected to grow 7% every year until 2028.

💡 **

Great! Here’s the full blog post version tailored for your website www.retailcore.in, keeping your audience in mind — retail business owners and entrepreneurs looking for smart opportunities. I’ve included a soft reference to your software at the end to naturally position RetailCore as a solution provider for this segment.

Why Opening a Fashion Jewellery Retail Store in India is a Profitable Business Idea

Are you planning to start a retail business in India? Fashion jewellery is one of the most promising and profitable segments in the market today. With changing fashion trends, increasing disposable income, and a growing love for affordable style, fashion jewellery is winning the hearts (and wallets) of customers across India.

In this blog post, we’ll walk you through five strong reasons why launching a fashion jewellery store can be a smart business decision — supported by real examples, data, and simple illustrations.

1. High Demand from Style-Conscious Shoppers

Fashion jewellery is trendy, versatile, and affordable. It appeals especially to women aged 15 to 35 who want to stay fashionable without spending a fortune.

📊 Market Insight:
India’s fashion jewellery market was valued at ₹34,000 crore in 2023 and is expected to grow at 7% CAGR (compound annual growth rate) till 2028 (Source: Statista).

🧵 Real Example:
Brands like Voylla and Pipa Bella are thriving by selling affordable yet stylish jewellery through both retail stores and online platforms, targeting college-goers, working women, and bridesmaids.

🎯 Illustration:
Imagine a young professional who wants to match her accessories with every outfit — she won’t invest in gold every time. Fashion jewellery offers her the flexibility she needs. That’s your ideal customer.

2. Low Investment, High Potential

Compared to gold or diamond jewellery businesses, fashion jewellery stores require significantly less capital. You don’t need a huge inventory or high-end security systems.

💰 Estimated Startup Cost:

• ₹5–10 lakhs for a small to mid-size fashion jewellery store

• ₹50 lakhs or more for a traditional gold jewellery store

🧵 Real Example:
A small boutique in Pune named Trendy Bling started in 2021 with ₹7 lakh. They focused on imitation necklaces, kundan sets, and oxidised earrings. Within one year, they broke even and started making a monthly profit of ₹60,000 to ₹1 lakh.

3. Excellent Profit Margins

Fashion jewellery items offer margins as high as 100% to 300%, depending on the product type and location.

🧾 Example Calculation:

• Purchase price: ₹50

• Selling price: ₹150 to ₹200

• Profit margin: up to ₹150 per item

🧵 Real Example:
A Delhi-based retailer, StyleSparkle, made ₹4.5 lakhs in just three months during the wedding season by selling designer kundan and American diamond sets at a 200% markup.

📈 Illustration:
Sell 20 such items a day and you’re looking at a healthy monthly income — without the risks of high-value inventory.

4. Multiple Sales Channels – Offline + Online

Today’s customers shop both in-store and online. You can start with a physical shop, or launch online via Instagram, WhatsApp, Meesho, or your own website. Combine both for faster growth.

🧵 Real Example:
Blush Beads, a small business from Surat, started with a WhatsApp catalogue and now sells pan-India via Instagram with over 10,000 followers.

📦 With courier partnerships and COD services, your jewellery can reach customers in every corner of India.

5. Year-Round Business Opportunities

India is a land of festivals, weddings, and celebrations. Every occasion calls for new outfits and matching jewellery — from daily wear to party wear.

🎉 Key Selling Seasons:

• Navratri, Diwali, Eid, Raksha Bandhan, and Christmas

• Wedding season (Oct–Feb)

• College functions, kitty parties, gifting

🧵 Real Example:
A shop in Ahmedabad increased sales by 300% during Navratri, offering themed oxidised jewellery matching each day’s dress code.

📅 Illustration:
Day 1 – Yellow outfit → Yellow bangles
Day 2 – Green outfit → Green earrings
Repeat customers guaranteed!

Final Thoughts: Build Your Fashion Jewellery Brand Today

Starting a fashion jewellery retail store in India offers:

Whether you want to start small or scale big, fashion jewellery retail gives you room to grow.

💡 Bonus Tip for Store Owners

To manage your inventory, billing, and barcode printing smoothly, consider using reliable retail POS software like RetailCore. It’s built specially for fashion and jewellery stores in India — available both offline and online.

✅ Quick billing
✅ Barcode label design and printing
✅ Stock and customer management
✅ GST reports and more

Ready to start your fashion jewellery business?
Contact us today to learn how RetailCore Software can help you grow with smart retail tools!